Video presentation by Christian Honoré (Goodwings)
From CSR to Entrepurposeship
What can corporations learn from social startups? What is entrepurposeship? And how is Goodwings disrupting the travel industry?
The social startup Goodwings is set on a heartcore mission to transform the travel industry and make it more sustainable.
They are disrupting business as usual by not spending a single dime on advertising - an expense that amounts to a total of DKK 38 billion for the travel industry every year.
Instead, Goodwings aims to generate profit through purpose - they call it entrepurposeship.
Watch this video with Christian Honoré, Founder of Goodwings, to learn more about entrepurposeship and how Goodwings is disrupting the travel industry.